Why Your Trip to the Grocery Store Is Costing Way More Than It Should
An expert shares secrets to help you save money.
If you have ever gone grocery shopping and wondering why the trip cost you more than it should, there is a reason for that.
Shopping expert Andrea Woroch shared secrets with Inside Edition to help you save money.
“They make the biggest profits on shopper impulse purchases,” Woroch said. “Grocery stores rely on your impulse purchases.”
First, she said, be aware of the placement of those delicious baked goods.
“Most stores place the bakery section by the front door so the first thing you see and smell are freshly made baked goods so of course that might get you to want to buy those items,” she said.
Manufacturers pay stores to place items at eye level to grab your attention, but those items may not be the best deal.
“For example, you find plastic cups at eye level, brand name, offered for around $3.20, but ... you can find a less expensive brand for $1.79,” she added.
Another tip is that you don't necessarily save when you buy a lot of the same product.
“Grocery stores will use multiple deals like 10 for 10 to get you buy more but it's not really a deal in fact you can see each product is just a dollar so buy one,” Woroch advised.
Woroch also explained why you can end up purchasing more than you intend at the grocery store.
“Grocery stores use special lighting to illuminate the produce to make them look more colorful, more fresh," she said. "They also spray the produce with water through the day so it looks fresh and appealing.”
Woroch explained that the best defense to keep yourself from buying too much is pre-planning.
“Create your shopping list, look at sales online so you know what items you want to buy, and head right to those aisles when you go into the store and never shop hungry,” she added.
Finally, skip the shopping cart and grab a basket.
“It's better to actually grab a basket. You're less likely to fill it up with impulse purchases because it's going to feel heavy and you won't have room to fill it up with things you don't need,” Woroch added.
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