An adorable backpack-clad penguin slipped and slid down an icy chute at China's annual ice festival in Harbin.
The penguin was brought in from a nearby aquarium along with some of his comrades to help promote the event, which features enormous sculptures made of ice.
Millions of gallons of ice and snow are used each year to sculpt the frozen carvings, which include major landmarks.
The festival runs for a month from Jan. 5 to Feb. 5 and attracts millions of people to Harbin in the middle of winter each year, despite the fact that it's one of the country's coldest cities. Temperatures in Harbin can drop as low as minus 31 degrees.