'Blackpink in Your Area': Expert Explains Phenomenon Surrounding Latest K-Pop Girl Group

Playing How All-Female Group Blackpink Became a K-Pop Phenomenon

If you were ever confused what the words “Blackpink in your area” means, it should be pretty clear by now.

The K-pop girl band, made up of Jisoo, Jennie, Rosé and Lisa, has been making waves, topping charts and breaking records since their 2016 debut.

Most recently, Blackpink's new music video for their latest single “Kill This Love” broke records for reaching 56.7 million views in the first 24 hours after release – a record previously held by Ariana Grande’s “Thank U, Next.”

The latest hit musical act from YG Entertainment is also squeezing in two weekend performances at Coachella amid their first North American Tour.

K-pop columnist Jeff Benjamin explained to InsideEdition.com what this phenomenon is all about – and how the rest of us can jump on the bandwagon.

Watch the video above to learn more.

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