Britney Spears Launching Gender-Neutral Fragrance
She has already released more than 20 other fragrances.
Britney Spears is appealing to both men and women with her latest fragrance.
The “Lucky” singer took to Instagram to announce, Prerogative, a gender-neutral scent.
In one clip, Spears dons a leather outfit and dances provocatively in front of a series of television screens displaying a bottle of Prerogative and bare-chested men.
She captioned the clip: “Prerogative. A fragrance for all.”
After posting the clip and caption, fans had said that the singer was releasing a gender-neutral scent.
Its name is most likely derived from Spears' 2004 song "My Prerogative," a cover of the Bobby Brown hit.
Spears has released more than 20 fragrances since launching her perfume brand with Elizabeth Arden, Inc. in 2004. In 2012, MTV estimated her scents grossed $1.5 billion globally.
Spears is currently touring North America and Europe on her "Piece of Me" tour.
She did not reveal when Prerogative will be released.
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