An 8-year-old boy has been pronounced dead at a Colorado hospital, where he had been rushed after a parade float ran over him.
Brycen Zerby was participating in Colorado's Windsor Harvest Festival Parade Monday when he was hit by a float that advertised the church he and his family attended. He was taken to Medical Center for the Rockies and later died of his injuries.
A GoFundMe account established for the family has raised more than $55,000 in just one day.
"No matter how much this thing raises, we're going to take care of them," said Jason Edwards, vice president of Clear Water Products, the employer of Jimmy Zerby, the boy's father, according to the Denver Post.
"The child and family are in our hearts right now," Windsor Police Chief Rick Klimek said in a statement. "Windsor is a small, tight-knit community and we hope to protect the family’s privacy as they grieve the loss of their child."
It's not clear whether the child fell from the float, or was walking alongside it.
Generations Church, which sponsored the parade entry, issued a statement about the family's loss.
"Our concentration, prayers and time are being given to the family, grieving their loss, and ours,” the statement said. “Future outreach events are on hold, while we do that well, and until we can move forward with unity and wisdom."