Disney+, the much-anticipated streaming service, was beset by technical problems just hours after its official launch Tuesday.
Some who hurried to download the new program were greeted with an error message that says "unable to connect to Disney +" underneath characters from Wreck-It Ralph."
Users were then told to try again later.
People took to Twitter to report the glitches. Others said they were having trouble finding the Disney+ app on the Apple App Store. By midday, thousands of complaints had been made to Downdetector, a website where users can report problems with apps and websites.
Disney said demand for the new service outstripped its ability to deliver it.
"The consumer demand for Disney+ has exceeded our highest expectations," the company said in a statement. "While we are pleased by this incredible response, we are aware of the current user issues and are working to swiftly resolve them. We appreciate your patience."
The company had promoted its highly anticipated streaming service for months. Users are charged $6.99 per month, or $69.99 per year, for content from Disney, Marvel, Pixar, Star Wars and National Geographic. Disney is also creating original movies and shows for the service.
It is being offered for free for one week.