When singer-songwriter Cyndi Lauper's psoriasis first flared up, the pain was "unbearable." "My psoriasis spread and everything was inflamed," she said. During performances, Lauper, 65, tried to hide the distinctive red spots with makeup and clothing. Now, Lauper has partnered with Novartis for the SEEMEtoknow campaign, which shares inspiring stories of people battling psoriasis to remind patients that they are not alone in their fight. “I think everybody needs hope,” said Lauper.