Less Stuff, Same Price: How Shrinkflation Is Impacting Your Grocery Trips

Have you noticed when you go shopping, that you’re getting less but spending just as much? That’s a phenomenon called “shrinkflation.” Faced with record-high inflation and supply shortages, manufacturers are maintaining their profits by passing on the cost to customers. But since many people won’t or can’t spend more on their grocery items, companies try to distract from the price increase by providing less for the same price.