Man in Need of a Kidney Uses Times Square Billboard to Plead for Donor

New York dad Marc Weiner is looking for a kidney donor after losing both of his kidneys and his bladder to cancer. As luck would have it, a family friend is in the billboard business and donated space in Times Square for the next three months. The electronic billboard, which appears every seven minutes, asks people to register at his website, HelpMarcFindAKidney.com, to see if they’re a match. “If this billboard works, I will be eternally grateful,” he said.