Proud Puffs Aims to Become 1st Black-Owned Cereal Brand
At first, Nic King stepped away from his corporate sales job during the pandemic so he could spend more time with his 15-year-old son. Then over the summer, at the height of worldwide protests over racial injustice, he got an idea to form Legacy Cereal Company, whose first product will be a chocolatey cereal called Proud Puffs. “I have other initiatives. One initiative called Operation Love, to where we address food deserts and things like that. So those are things that I really want to focus on. I think the cereal industry for me is like the vehicle to it,” King said. Inside Edition Digital’s Stephanie Officer has the details.