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Sales Boom After Taylor Swift Wears Ring by Woman-Owned Business

A ring on Taylor Swift’s finger has sent the sales for this small business to the retail Super Bowl! Emily Bordner has owned EB and Co for 11 years. Emily says her life changed when the music superstar wore a ring Emily designed to honor the Kansas City Chiefs’ number 87, Travis Kelce. To keep up with all of the orders from people who want even a finger to look like Taylor’s, Emily says friends and family have all pitched in. Inside Edition Digital’s TC Newman has more.

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