Why the Animal Crackers Box Is Getting a Historic Makeover

The iconic animal crackers box is getting a face lift. The box, which showed the cartoon animals in cages, has been updated to display the creatures freed from their confines. The design has remained relatively unchanged since 1902. More than 40 million boxes are sold every year worldwide, but pressure from animal rights groups led Nabisco to ditch the cages and let the animals roam free. Opinions on the change are divided. “You made this animal lover's day,” said one tweet. Others hated the redesign.