It’s the commercial that launched 1,000 memes. Exercise bike maker Peleton released a holiday commercial showing a husband gifting his thin wife with the bicycle. The internet has reacted swiftly and they are not happy with the mesaage they say the ad implies. “Message received: Ladies, exercise harder/be thinner for your man and then thank him for it,” one user wrote. Perhaps the most popular parody is from a comedian who decides a divorce is the perfect response to the present.