Melania Trump made a surprise visit to a child immigrant detention center in Texas Thursday, but the act of goodwill has been marred by her choice in outerwear.
As the first lady departed Andrews Air Force Base, she donned a green khaki jacket, reportedly from Zara, which had “I REALLY DON’T CARE, DO U?” emblazoned on the back in white graffiti lettering.
The president's third wife ditched the $39 coat before getting off the plane in Texas.
Backlash was swift on social media, with many questioning the fashion choice in light of the controversial "zero tolerance" policy that saw hundreds of kids separated from their families as they tried to cross into the United States.
"Is this a joke?" comedian Whitney Cummings posted on Instagram.
Andy Richter added: "She probably thought she’d get congratulated for her humility for wearing a $39 jacket."
The green hooded military spring jacket instantly sold out on Zara’s website after images of Melania wearing it emerged.
The first lady's spokeswoman scoffed at the uproar about the jacket, saying: "It's just a jacket. There's no message."
She added: "I hope we can talk about her important visit with children today rather than her wardrobe choice."
Melania reportedly wanted to see the conditions of the centers for herself and toured a shelter housing 55 children between the ages of 12 and 17 in the Texas border city of McAllen.
She also spoke with staff members, and inquired about the children's well-being.
"I also like to ask you how I can help to reunite these children with their families as quickly as possible," she said during a press conference.
She also met with a number of the displaced children, and signed a poster welcoming her to the facility.
"We all know they are here without their families and I want to thank you for your hard work, your compassion, and your kindness you are giving to them in these difficult times," she told the staff.
The unannounced trip was the first lady's idea and it was scheduled with less than 24 hours’ notice. The first lady only notified her small staff and President Trump, who spoke about the trip Thursday morning.
"My wife, our first lady, is down now at the border because it really bothered her to be looking at this and seeing it as it bothered me, as it bothered everybody at this table," President Trump said. "We are all bothered by it."
The question now is what effects the separations will have on the young children.
"These children as they are being separated by their parents are going to face the traumas that are part of post-traumatic stress disorder – anxiety, stress, depression, nervousness," psychologist Dr. Jeff Gardere told Inside Edition.
"Her goals are to thank law enforcement and social services providers for their hard work, lend support and hear more on how the administration can build upon the already existing efforts to reunite children with their families," the White House's Office of the First Lady said in a statement.
Meanwhile, there is fallout for actor Peter Fonda after he fired off a mean-spirited tweet aimed at the first lady.
"We should rip Barron from his mother's arms and put him in a cage with pedophiles," the "Easy Rider" star tweeted Wednesday.
After the first lady reported the tweet to the Secret Service, Fonda apologized, but there's growing pressure for Sony Pictures to pull his new movie, "Boundaries."
The movie is set to open Friday in Los Angeles and New York but the question remains: How will the controversy affect the box office?
Sony has condemned Fonda's comments, calling them "reckless and dangerous," but the studio does not intend to pull the film because the actor does not have a large role.