Netflix Warns People Not to Hurt Themselves by Doing 'Bird Box' Challenge

Playing

Videos of people attempting what's been dubbed the "Bird Box" challenge has Netflix issuing a warning: "Do not hurt yourselves."

The challenge stems from the streaming service's buzzy new horror film starring Sandra Bullock. In the movie, Bullock's character is forced to wear a blindfold in order to keep monsters away as she navigates spooky woods and a dangerous river while trying to save her children.

The film has people recording themselves attempting everyday things blindfolded. Celebrities are even getting in on the fun, with Michael Strahan trying to put lipstick on co-host Sara Haines on "GMA Day." (Spoiler alert: Things did not end well.) 

 
 
 
 
 
 
 
 
 
 
 
 
 

#BirdBoxChallenge: @michaelstrahan attempts to put lipstick on @sarahaines with a blindfold on! #GMADay

A post shared by GMA Day (@gmaday) on

The videos prompted Netflix to take to Twitter to thank fans for the "love" but urged them to avoid injuring themselves. 

Netflix said the movie was streamed on over 45 million accounts in seven days, making it the service's most-watched original in that time frame. 

RELATED STORIES

'Bird Box' Challenge: People Try to Do Things Blindfolded, Inspired by Netflix Horror Movie

Netflix Series ‘Insatiable’ Accused of Fat-Shaming Its Main Character

Mom Admits She Streamed 'Bee Movie' on Netflix 357 Times in a Year