This Guy Is Hosting His Own 'Bachelor'-Style Event to Find a Wife

He's a wealthy Mormon looking for love.

A man in Utah is attracting attention after he set up his own personal version of "The Bachelor," inviting 20 women to meet him and try to win his heart. 

How'd he do it? It began in May, when billboards began appearing around Salt Lake City, soliciting interested women for an "exclusive" event. 

The event, set up by the LDS Matchmaker, saw more than 2,500 women apply to meet the millionaire Mormon. The LDS Matchmaker, or the Latter-day Saints Matchmaker, serves the Mormon community. Ultimately the applicants were narrowed down to just 20. 

The finalists got to know each other in a stretch limo bound for the country club in Utah where the event was held. 

There, they met the bachelor. Well, sort of. At the start of the event, he was concealed behind a sheet while facts were read aloud about him. Eventually, he was revealed, but not to the public at large. The man's identity remains a mystery as all the participants were required to sign NDAs.

Here's what is known: The man is originally from San Diego. He worked in the White House under a former Republican president. He sold his first company at 26. 

The women weren't displeased when the sheet finally did drop. 

"The bachelor was great, also a lot cuter than I thought he was going to be," one woman said. 

So why the mystery? "He never actually wanted to be public, we were just doing a public recruitment and it worked," said Amy Stevens Seal, founder of the LDS Matchmaker. "It pulled women out of the woodwork."

Only four women will move on from the event. 

"He's still in the early stages," said Seal. She added that there are no hurt feelings for those who didn't move on. "These women know that it's all about finding the right match, so they'll be considered in the future for other great guys we work with."