Sydney Sweeney's Jeans Campaign Sparks Major Backlash

Sydney Sweeney's new jeans campaign is sparking major backlash. The campaign had the slogan, "Sydney Sweeney has great jeans," but many believe the implication is that Sweeney's genes are superior. Others are praising the campaign. Will the controversy help or hurt American Eagle? The campaign appears to be working. Twenty-four hours after its launch, American Eagle stock price surged by 10%.