Everyone is going gaga for the newest addition to Britain's royal family, but nobody can claim to be more enthusiastic than Tony Appleton.
Appleton is the self-proclaimed town crier who appears to have given himself the job of heralding the birth of Kate and William's third child.
After the little prince was born early Monday, Appleton showed up to London's St. Mary's Hospital in a historic costume and read from an apparently handmade scroll.
"Oh yea, oh yea, Buckingham Palace proudly announce the birth of a newly born prince on this St George’s Day 2018. God save the Queen! Oh yea, oh yea, oh yea Buckingham Palace proudly announce the birth of a newly born prince on this St George’s Day 2018. God save the Queen!"
He then rang a bell, tipped his feathery hat and took off.
While several American news outlets mistakenly called Appleton's the "official announcement," it was Kensington Palace that broke the joyful news.
Appleton is, in fact, the official town crier for the town of Romford in Essex. However, he officially has absolutely no affiliation with the royals whom he claims to serve.
Similar erroneous news stories broke when Appleton pulled the same stunt back in 2015 following the birth of baby No. 3's big sister Charlotte.
Appleton, 81, has shown up to every major royal announcement since 2013, according to The Guardian.
Despite never having been invited to any of those events, per se, Appleton appears to be viewed as an eccentric personality at these functions, rather than as a nuisance.
And should you ever find yourself in need of a crier, Appleton has also made himself available to cry for corporate and other private events. You can follow him on Twitter for more details.