New Jersey Dad Uses Giant Times Square Billboard To Seek Kidney Donor

New York's Times Square is filled with billboards promoting movies, Broadway shows, and products of every sort. But one New Jersey man's giant sign is about something far more personal. Mark Whitmore has end-stage renal disease, and is seeking a donor. He hopes the 22-foot digital billboard at the so-called 'Crossroads of the World' will encourage someone to donate a kidney.