How These Malls Are Creating a Unique Experience for Holiday Shoppers

The Cherry Hill Mall outside Philadelphia has a seasonal "Christmas Story" exhibit, which includes a replica of the house from the classic movie, featuring the iconic leg lamp. In Dallas, the mall offers ice skating year-round at the Galleria, and in Syracuse, New York, the Destiny USA mall features the world's largest suspended indoor ropes course. Those are just some of the ways malls across America are turning to immersive experience to lure customers away from online shopping.