Is 5-Year-Old’s Hair Too Young to Dye?

Influencer and self-proclaimed ‘cool mom’ Demi Engemann let her 5-year-old Maude skip kindergarten for a mommy-daughter salon day. Demi documented the process by which Maude’s hair was bleached blonde, and uploaded the video to TikTok, where it’s been viewed millions of times. But criticism of her decision to let her young daughter treat her hair has followed, as well. Engemann said, “I don’t regret it.”