Today is Amazon Prime Day, a sales event created by the internet retail giant to rival Black Friday. It’s usually in July, but was moved due to the pandemic. However, competitors aren’t letting Amazon get away with capturing the entire shopping cohort. Brands like Macy’s, Best Buy, Target and Walmart have stepped in to offer deals on Tuesday and Wednesday in hopes that they can sap some of the shopping frenzy created by Amazon. Smaller retailers are also getting in on the discounts.