Why People Are Boycotting Nike Following New Colin Kaepernick Ad

September 4, 2018

Since the release of a new Nike ad campaign featuring Colin Kaepernick Monday, many customers of the shoe giant have been destroying their branded apparel in a fiery protest of the partnership. Kaepernick is the new face of the company as Nike marks the 30th anniversary of its "Just Do It" campaign. The new ad features the former San Francisco 49ers quarterback with the words, “Believe in something. Even if it means sacrificing everything," a reference to his stalled NFL career.