Bill Post, Credited With Creating the Pop Tart, Dies at 96

February 15, 2024

William Post has died, according to reports. His obituary on the funeral home’s website says Post was working his way up at the company that would come to be known as Keebler when visiting executives from Kellogg's asked for ideas to create a new breakfast product they had in mind. That breakfast treat became the Pop Tart. Inside Edition Digital’s Mara Montalbano has more.

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